1. General

a. The Talon Marks shall accept advertising in accordance with this policy.

b. Advertisements and advertisers shall not influence Talon Marks policy.

c. Advertisers shall not receive special editorial consideration.

d. Advertising inserts will not be accepted.

e. By school policy only advertising promoting school events may appear on the online version of the paper.

2. Advertising space

a. In general, no more than 25 percent of the Talon Marks shall be devoted to advertising.

i. 258 column inches per 8-page issue

ii. 194 column inches per 6-page issue

iii. 126 column inches per 4-page issue

3. The advertising deadline is noon Friday preceding production.

a. Copy and payment for classified ads must be received prior to the deadline.

b. Copy for display ads must be received prior to the deadline.

4. Solicitation of ads

a. Any member of the Talon Marks staff may solicit ads, but shall do so only with the knowledge of the advertising manager and adviser, or his/her designee.

b. Professional advertising services may be used.

5. Advertising content

a. The copy, artwork and design of ads shall meet the same standards of good taste that are applied to other material appearing in the Talon Marks.

b. Any ad in possible conflict with Talon Marks policy shall be submitted by the ad manager to the Editorial Board for discussion and a vote.

c. The Talon Marks shall not accept the following:

i. Any ad that fosters prejudice

ii. Indecent or vulgar ads, offensive directly or by suggestion

iii. Ads that may mislead

iv. Offers of homework or research papers

v. Any ad that may cause monetary loss to the reader through fraud or injury to health.

6. Procedure for taking ads

a. All messages from advertisers or potential advertisers should be placed on the ad manager's desk.

b. All staffers should be familiar with the advertising rates published by the ad manager on the rate card in order to give advertisers basic information in the absence of the ad manager.

c. Only the adviser, or his/her designee, may collect money from advertisers.

7. Placement of advertisements

a. Requests for advertisement placement cannot be guaranteed.

b. The ad manager is responsible for placement of ads on pages. No staff member has the authority to move, relocate or alter ads without the ad manager's prior approval.

c. The ad manager is responsible for designating ad placements by noon Monday of production week.

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