H - Concepts 5 Assignment
Rich Cameron
Issue date: 5/15/02 Section: 100 MM Day
Intro to Effects/Movies/PR/Advertising
On a separate sheet of paper type a brief description showing each of these concepts of media effects, movies, public relations and advertising. (Untyped assignments will not be accepted. Clean up spelling and grammar.) Note: It generally is better to put more detail than not enough detail. Simply repeating key words does not show me you understand them. Note that some information you need will come from the textbook, some from the lectures.
Concepts assignments should be completed BEFORE taking a test. Lecture material will be removed from the web site on the day of the test.
Remember, your job is to show me you UNDERSTAND the information, not just to repeat from my lectures or from the book.
Scoring for each answer:
Superior = 4 points
Adequate = 2 points
Inadequate = 0 points
On a separate sheet of paper type a brief description showing each of these concepts of media effects, movies, public relations and advertising. (Untyped assignments will not be accepted. Clean up spelling and grammar.) Note: It generally is better to put more detail than not enough detail. Simply repeating key words does not show me you understand them. Note that some information you need will come from the textbook, some from the lectures.
Concepts assignments should be completed BEFORE taking a test. Lecture material will be removed from the web site on the day of the test.
Remember, your job is to show me you UNDERSTAND the information, not just to repeat from my lectures or from the book.
Scoring for each answer:
Superior = 4 points
Adequate = 2 points
Inadequate = 0 points
- Effects of violence in the media
- a. Catharsis
- b. Agressive Cues
- c. Observational Learning
- d. Reinforcement
- e. Cultivation
- Movies become big business
- a. Move to Hollywood
- b. Block booking
- c. United Artists
- d. Self Regulation
- e. Introduction of Sound
- Future of Movies
- Advertising in America
- a. Repetition
- b. Advertising Style
- c. Ubiquity
- What is public relations?
- a. Catharsis
