H - Concepts 4 Assignment
Rich Cameron
Issue date: 5/15/02 Section: 100x MM Online
Intro to Broadcast Media
Type a brief description showing each of these concepts of broadcast media. (Untyped assignments will not be accepted. Clean up spelling and grammar.) Note: It generally is better to put more detail than not enough detail. Simply repeating key words does not show me you understand them. Note that some information you need will come from the textbook, some from the lectures.
Concepts assignments should be completed BEFORE taking a test. Lecture material will be removed from the web site on the day of the test.
Remember, your job is to show me you UNDERSTAND the information, not just to repeat from my lectures or from the book.
Scoring for each answer:
Superior = 2 points
Adequate = 1 point
Inadequate = 0 points
Type a brief description showing each of these concepts of broadcast media. (Untyped assignments will not be accepted. Clean up spelling and grammar.) Note: It generally is better to put more detail than not enough detail. Simply repeating key words does not show me you understand them. Note that some information you need will come from the textbook, some from the lectures.
Concepts assignments should be completed BEFORE taking a test. Lecture material will be removed from the web site on the day of the test.
Remember, your job is to show me you UNDERSTAND the information, not just to repeat from my lectures or from the book.
Scoring for each answer:
Superior = 2 points
Adequate = 1 point
Inadequate = 0 points
- Discuss the importance Gugliemo Marconi
- Discuss the importance of David Sarnoff
- Describe the Big Freeze (what was it and what were the issues)
- Describe the departments of a typical radio or television station. List and briefly describe each.
- Digital TV. What is it and why do we need to know about it?
- Ratings vs. Shares. Define each and explain their significance.
- Discuss the Fairness Doctrine
- Discuss payola
- Discuss the ideas to finance of early radio content. What was proposed and what worked?
- Define the traditional rationales for broadcast regulation. What are they? Explain each.
