H - Concepts 1 assignment
Issue date: 5/15/08 Section: Mass Media
Intro to Communication/Mass Communication
On a separate sheet of paper type a brief description showing each of these concepts of media. (Untyped assignments will not be accepted. Clean up spelling and grammar.) Note: It generally is better to put more detail than not enough detail. Simply repeating key words does not show me you understand them. Note that some information you need will come from the textbook, some from the lectures.
Concepts assignments should be completed BEFORE taking a test. Lecture material will be removed from the web site on the day of the test.
Remember, your job is to show me you UNDERSTAND the information, not just to repeat from my lectures or from the book.
Scoring for each answer:
Superior = 2 points
Adequate = 1 point
Inadequate = 0 points
On a separate sheet of paper type a brief description showing each of these concepts of media. (Untyped assignments will not be accepted. Clean up spelling and grammar.) Note: It generally is better to put more detail than not enough detail. Simply repeating key words does not show me you understand them. Note that some information you need will come from the textbook, some from the lectures.
Concepts assignments should be completed BEFORE taking a test. Lecture material will be removed from the web site on the day of the test.
Remember, your job is to show me you UNDERSTAND the information, not just to repeat from my lectures or from the book.
Scoring for each answer:
Superior = 2 points
Adequate = 1 point
Inadequate = 0 points
- Explain how simple communication works -- Include a model that shows the elements and a complete description.
- Noise in communication -- Explain what is it and give examples
- Communication revolutions -- What are they? Define and give examples.
- What are the mass media we will study? -- Simply list them
- "Selectivity" in communication -- Explain the types and give examples.
- What are the roles of the media (as discussed in class)? Give an example of each.
- Define and give an example of each of these three communication theories:
- Two-Step Flow
- Agenda Setting
- Gatekeeping
- Two-Step Flow
- Media Themes -- Include the text themes the author will weave throughout the text AND the instructor-added themes. Briefly describe each. All are covered in a lecture.
- Explain Paul Saffo's 30-year rule of technology and how it applies to today.
- What a 1-3 sentence summary of the media systems from the following world regions. (Summarize from text chapter 16)
- Western Europe
- Eastern Europe
- Middle East/North Africa
- Asia and the Pacific
- Latin America/Carribean
